Image credit : cucocrew
19 Aug 2012
Image credit : cucocrew
"If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet."
Matt Cutts finally concluded that next Google Penguin update is going to be jarring and jolting. The next penguin update is mainly related to external links, anchor text, backlinks quality and few other factor related to links. This penguin update will also consider signals from Panda algo, so you must also consider making your site panda proof.
The major keynotes you must follow is - following Google quality guidelines, staying away from black hat seo techniques, building quality content for both humans and search engines, etc., and few other important keynotes to be followed is as follows.
Google is against paid links. If are you going to utilize the pagerank of your blog by giving paid links to others, then you are most probably going to get penalized by the next Google Penguin update. Its a good practice to give dofollow external links to high authority sites like wiki, Google, etc.,
Its a fair policy that a guest author must be given a dofollow backlink to his/her blog but you must keep it natural and must make sure that the linking pointing out is relevant to your blog niche. A web design related blog pointing out to a fashion blog obviously becomes a bad factor for SEO.
We bloggers always distribute some sort of templates, themes and resources with a credit link included inside them. This leads to getting thousands of exact anchor text backlinks and its good enough to get your site penalized. You must vary the anchor text, nofollow the credit link after few distributions and avoid backlinks from a exact anchor text.
You might have written lot of guest posts for other blogs and those guest posts might be pointing your guest author name to your blog Url. In second case, you might have built so many backlinks with same anchor text and these are good enough to get your blog into penguin penalized blogs list. So jump to ahrefs and give a glance to the anchor text on various sites that are pointing to your blog and write a request letter to the admin of particular blog / site owners to alter your anchor text using plurals or some other anchor texts.
Internal linking your blog posts is always a good practice but you might be linking all the 'SEO' keyword inside your blog posts to one of your fav seo related blog post. Go through your blog post's internal links and avoid using same keywords to internal link blog posts. internal link different keywords on your blog posts and don't use exact keyword to inter link in all your blog posts.
You must always keep your targeted keyword density to 2-3% of your complete post words count. Avoid keyword stuffing and over optimizing your blog posts.
Stop relying on search engine traffic. organic traffic is a must needed but you must build regular visitors for your blog and avoid depending on search engines for regular traffic. You must rely on search engines only for getting exposure to new visitors / first time visitors to your blog. This penguin update is surely going to be a graveyard for few bloggers and boon for few bloggers to notice rapid growth in their blog traffic. There is no exact detail on when the next Google penguin update is going to roll out. Tight your seat belts before it rolls out.